Work in practice

Where ideas take shape.

Ideas become more useful when we can see how they operate in the world. These projects explore the relationship between technology, communication, learning, and access to opportunity.

Elias Benjelloun with Nevada Partners team and community leaders
01Launched March 2024

A learning community people can return to

Nevada Partners Virtual Community Learning Center

A scheduled workshop gives people a place to begin. I wanted to help create a learning environment they could continue using afterward.

Through TechStart's work with Nevada Partners, we launched the Virtual Community Learning Center in March 2024. It brought courses, recorded lessons, business resources, and community participation into a shared digital environment.

The project connected the work happening in physical classrooms and community spaces with a place people could return to online.

For me, the lesson was about continuity. A useful learning environment gives people opportunities to revisit material, keep working on their ideas, and stay connected as their needs develop.

About the partnership

Social Innovation Award

Desert Forge Ventures & UNLV Office of Economic Development · 2026

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Elias Benjelloun in a public conversation about housing equity and homeownership
02Coalition launched 2021

Connecting a public conversation to practical help

Make Homes Possible

At Homie, I helped co-found and facilitate the Coalition to Make Homes Possible, bringing community organizations, housing counselors, and other partners together around the Black homeownership gap in Southern Nevada.

The work connected public education and campaign outreach with existing counseling and homeownership resources. My contribution included partnership coordination, marketing, and producing and co-hosting educational conversations.

The experience deepened my understanding of trust. Community leaders brought relationships and knowledge that shaped how the effort developed.

It also reinforced a practical lesson: when we invite people into a conversation about opportunity, we should give them a clear way to continue that conversation and find relevant support.

Read the coverage

Emerging Business of the Year

Vegas Chamber · October 27, 2021

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Elias Benjelloun presenting campaign strategy and digital advertising work
03Campaign at Switch, Malta

Making a destination meaningful to new audiences

Air Malta and Switch

At Switch in Malta, I worked on an international campaign introducing Air Malta's new destinations to audiences across multiple markets.

The work brought together client coordination, digital advertising, and a broader destination story. It required thinking carefully about what would make Malta relevant to people encountering it from different places and perspectives.

That experience continues to inform how I approach campaigns: understand the audience's starting point, find the part of the story that matters to them, and make the experience coherent across the places they encounter it.

Explore the campaign at Switch
Impact stories

What becomes visible in what people go on to do.

Some of the most meaningful outcomes become visible in what people go on to do after a class, a campaign, or a conversation.

Elias Benjelloun teaching entrepreneurs at Promise Startups
Promise Startups · Las Vegas

When learners become teachers

Through TechStart and Promise Startups, I've seen people move from participating in learning experiences to creating them for others. One Promise Startups participant attended multiple classes and later taught his own digital marketing series. Business and nonprofit leaders I trained went on to teach their teams. Youth leaders went on to teach high school students. These experiences shape how I think about access — knowledge becomes more valuable when people can adapt it, share it, and build on it.

Elias Benjelloun participating in a panel discussion
Digital marketing cohorts · Southern Nevada

What learning can mean in someone's life

Digital marketing students I taught later secured roles in marketing and office administration. I have also worked with students who had experienced homelessness and subsequently moved into stable housing. Those milestones belong to them. My contribution was instruction, coaching, and practical support as they worked toward their own goals. Their progress gives personal meaning to the work of digital equity.

Elias Benjelloun in an in-depth conversation about digital equity and education
Community learning · TechStart

Letting learners help shape the classroom

Students have asked me to connect what we were learning more closely to the issues they cared about. In response, I organized classes that applied program skills to community organizing. I also taught learners to use AI to investigate their own questions. That experience reinforced the value of listening during the learning process — participants bring knowledge about their lives, communities, and priorities that can make the work more relevant.

Working on something similar?

I'd be glad to learn about what you're working on and where I might contribute.